How to Maintain long run Customer Relationship for any Business
Customers are the most important part of any business. These customers of yours, limit your profit-loss, honour, and respect. Without a customer, no business can move forward, but bringing them back to their facilities or products is one of the toughest jobs. You have to adopt the needs of your customers, some basic amenities and steps to be taken to bring them back. (How to Retain Customers).
1. Adapting to Your Customers
A. Try to understand your customers:
If you really want to get your customers back on your business again, then for that you have to understand what your customer wants, and what you are giving. Why would people be more interested in your products (products) than others? Customers return to any business due to one of these three reasons:
By taking this feeling together, that you will get offers on your product.
With this feeling, that you have some of those products that you might not get from anywhere else.
With this feeling, that you behave well with your customers.
B.Know, who you are, and what facilities do you offer:
To know about yourself in the market and to adapt your business to the needs of the customers, you need to honestly do some rigorous evaluation about yourself. Such business, whose identity is in crisis or in the market with false promises, they are never able to achieve success. Do you need to renew? Should you keep moving forward in the same way, to maintain your old client, who has been well-tuned with you? The decision of this depends solely on you and your business.
If you want to sell pizza in any backward areas, you have to make a strategy beforehand to face the challenges ahead. How can you develop a more productive sale or how to make a market place for your product?
Compare the products in combat and see them well. Just writing “best coffee”on your coffee is a different thing, but is your coffee the best of all? Until you compare this with the coffee present in the market, how will you know this? There will be no benefit from this, if it is really good from all, then price it accordingly, or else, as much as the other coffee in the market.
C. Keep up the quality and service of your product:
Most people use everything once. But later they come back to the same product, which can meet their needs properly. The quality and pricing of your products matters far more than other aspects of the business. So keep this thinking in a way that your customers can trust by blindfolding, and never look at it again, then it does not matter how clean your shop is, How active your employees are and how cheap your product is.
Make strict standards of quality, and find ways to maintain them. If you are making foods, your sandwich should be made an experienced employee or a new employee, the taste of this should be the same every day.
D. Get feedback from customers:
For any growing business, it is important to know about your customers’ likes and dislikes. So to do so, give your card a card to write your feedback or give your business email address.
To keep informed about the recent advice or complaints on your business and to follow them, keep a record of customer complaints. In most cases, if the service of the product improves then the complaints are also reduced.
If the same complaint is being heard repeatedly, then it is time to do some new experiments to increase your business.
E. Pay attention to your online reputation:
Nowadays, everybody uses social networking sites to grow in business, in this way they seek new ways to increase their business through their customers’ online feedback. You may feel like you are making every effort to attract your customers, but do not forget about your online reputation. Connect with your customers and use their feedback and complaints to grow your business.
For those businesses that have been developed with the hope of promotion, it is very important for them to have a professional website. Know information about your products on this website as well as some very basic information such as working hours and so on.
Although it may be a strong temptation, still do not write false reviews. If people are saying something bad about your business, then it is your fault in this. Instead of doing so, make changes to your business.
F. Be prepared to become market-friendly:
Many businesses need to follow the things of their customers, rather than any other rule, to maintain a customer. You have to determine the price of your product, the quality of it, its standards according to other products in the market. See what’s going on in the market, after that, take your product according to the same standards.
If you are proposing your most expensive product in a small market, then you have to make sure that your product in the market is in some way a center of attraction. The quality and value of your product are important for maintaining customers.
If you offer your product at more than one place, then you have to make your product attractive and available everywhere and to maintain a customer, its marketing, stability and customer service are an important part of it.
2. Practice Good Customer Service
A. Let your employees learn to respectfully deal with customers:
Employees will have to know ways to maintain a customer. Your employees only keep customers’ contact with your business, employees display your product in front of customers, so be sure to confirm that they are being treated with respect to customers. No.
To maintain good relationships with customers, keep training from time to time to your employees. Show them videos to show a good deal with customers, prepare a playlist of customer service, and provide notes to them.
To teach new employees, nominate a good and experienced employee.
If your employee deals with customers well, then give him the title of “Best Staff of the Month” or “Customer Friendly Staff”.
B. Keep your business on some regular and accessible hours:
If your business opens only Monday to Saturday from 2 noon to 5 o’clock, then you have to face a lot of trouble in keeping the customer. Select the appropriate time appropriate to your customers. If you want to increase and maintain your customers, then make sure to do your work accordingly.
If you open your shop only from 9 am to 3 pm in the week from Monday to Friday, then people who work from 9 am to 5 am every day, they will never be able to come to your shop. Open your shop as far as possible in the weekend.
C. Be adaptable:
If you only give breakfast until 10 o’clock in the morning, and if a customer comes at 11 o’clock for a dosa, then this can be a difficult situation. You will not want to go back to the kitchen and make dosa, because now you have to prepare for lunch, but you want to please your customer too. What will you do now? Try to adapt itself to the situation as soon as possible.
Try to talk with your customers as far as possible and in a real voice. Like, “We give breakfast until 10 o’clock, it may take some time, but we will definitely give you the dosa! Okay?”
D. Resolve disputes in a manner that:
Clients continue to dispute. The only way to solve them is to decide whether you will retain customers or they will lose them completely.
Listen to what your customers want to say. Before reaching any result, think carefully about what they say.
If there is a way to make your customers happy and get them back, then try to adopt them.
Try to resolve disputes with friendship and with a positive attitude. Let the customer understand this, that you are happy in their happiness.
E. Learn to sell with the truth:
The customer’s trust should be not only on your product but also on what you said. Whether your product will meet customers’ needs or not, you can only give support to this.
Teach your employees to get information about how customers use or want to use that product. To focus on your customers, ask them to answer questions about your service, and ask them to improve their suggestions.
Selling products more often is essential for business, but just as much as is appropriate for your client, do not force them. No person will force to buy those things which they do not need.
f. Make your business clean and welcoming:
There is no way to design your shop, where a customer can feel like home. Yes but there is one thing, which you have to adopt regularly, clean your shop every day and organize it in a professional way. Whatever style you choose for this, keep it neat and tidy and arrange regular cleaning.
3. Going the Extra Mile
A. Establish good relationships with your customers:
Customers like to shop and identify. Even if some other good products are available at some other place, but customers prefer to go there, where they are treated well.
Remember the names of your customers, and greet them. Customers like it when you remember their names and the products they are going through, then if you want to call your customers back, then remember their names and the goods they buy. Also, keep them out of the things they are buying before they even speak.
Do not consider anyone a “small or big” customer, treating the same with all customers. Even if they do not take anything from you, but still respect them. Even if nothing is sold, but with this, you are doing your marketing.
B. To call back customers, give a special financial incentive:
To bring the customers back, make them feel like they make a lot of money for your business. Heavy discounts or rewards given to regular customers will help you to maintain them.
C. Keep a list of emails or SMS:
Whenever a customer comes to your shop, in some way add them to a mailing list so that they can get the information of the upcoming offers. If you give customers the chance to come back, then they will definitely come back.
By creating your pages on social networking site, you can promote your business, ask your customers to “look” to that page. In this way, you will also be able to stay in touch with them.
D. Work only according to the promises:
This is a mistake, which is done in every business if you know that you can give a product tomorrow, and then promise to give it to your customer. Do not say anything that your product is not good. It is not of any use, even if you have a good relationship with your customer, but in this way, you cannot stop your customers.
If you know that your sweets are all good, then you do not have to say this to yourself. Let your customers appreciate it. By putting them at reasonable prices, try to sell them everywhere. If people find that they are getting good things at the right price, then they will become famous themselves.
E. Make sure that your staffs behave professionally:
At some shops, employees behave very badly with their customers, such as talking to each other or on the phone, not paying attention to customers. And in some stores, employees stick with their customers, like leeches, and do not leave them alone. Customers do not like both of these behaviors. Give your employees such training that they are present when their customers are called.
Employees should also be treated with remuneration, during work they should be in good clothes and with cleanliness. According to your product, for your employees, set a dress.
Take care of your employees, pay attention to what they are wearing, how they are prepared. If you want to call your customers back, they represent all kinds of people in your office.
F. Increase your business with your supplementary business:
Promote your business with any of your supplementary business or increase it by adding it to another business nearby.
Like if you have a clothing store, place a poster of your shop near a laundry or sell some bakery products in your coffee shop and instead sell your coffee in a bakery.
G. Provide free Wi-Fi service:
Especially in large cities, most people like to be online for something or at all times, and if you provide free Wi-Fi service in your shop, then even more customers will be attracted. If you run a restaurant, then this option is better for you.
One problem with Wi-Fi is that sometimes the customers are sitting very few hours using some very small similarities and use free Wi-Fi. Set a deadline to use Wi-Fi to avoid this problem.